A campaign is a set of automated outbound calls, organized around an AI assistant, a list of leads and triggering rules.

Advanced campaign settings

SettingDescription
Restart until the goalContinue calling until the objective variable is marked as true (e.g., appointment booked).
Follow-up via messagingAutomatically calls back if the first call goes to voicemail — waits for a real human response.
Target variableCustom field that must be validated to consider a lead as "processed".
Ringing delayTime before marking a call as unanswered. Reduce to avoid voicemail, increase for contacts who are slow to respond.
Emergency contactsAlternative numbers per lead. If the primary contact does not answer, the platform automatically tries the next ones.